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Dramatized screen ad showing how a flashlight powered by Eveready batteries prevents a train wreck.
This movie is part of the collection: Prelinger Archives
Sponsor: National Carbon Co. (Eveready Batteries)
Audio/Visual: Sd, B&W
Keywords: Advertising: Screen ads; Transportation: Railroad; Batteries
Creative Commons license: Public Domain
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Subject: Minor corrections and notes
Spuzz: They're saying "We busted an axle"
Finally, the policeman's uniform looks very New Jerseyan.
Subject: One of the best commercials
Beaumont CA is a small town an hour from Los Angeles in remote desert terrain. You can hear the trains echoing along the hills in this quiet retirement city. Oh about the commercial. I like the "believe it or not" method of convincing people to buy Eveready batteries. Fun to watch! Nice distorted train sound!
Subject: "we've parked in an Axle!"
The greatest thing about this otherwise unremakable commercial is when the cop comes to the aid of the stranded motorists and asks what's the trouble. BOTH of them, simultaneously, singsong-like, say "We've parked in an Axle!" Luckily, Seawell flashes his flashlight around, the trainspeople say, "That light don't belong there!" and the train stops just in time! At the end, Seawell says, "This flashlight sure was a lifesaver tonight!" An unbodied voice then says "I'll say it was!" lol
Karma Hawk -
Subject: uhm ...what just happened?
yeah I don't really get this film it seems all the person does to get the train back on track is turn a lever, so yeah I really don't get where all this "drama" is ooming from, sure if that happened in real life it'd be scary but that doesn't mean a movie has to be made about it.
Subject: That battery was dead 66 years ago!
Not to mention that batteries poison our planet and lives.
First off, their statement "Fresh Batteries last longer" is just kind of redundant and obvious. "
"well, yes, if I haven't had my flashlight on for that long, then it will last longer"
And how do you know that they are real people and not actors? This probably worked as well back in the 40
s as Reality TV works for our consumerified populace.?
I think I am going to go through the ENTIRE emphumural section and hound all of this propoganda, although not nearly as inconspicuos and affective as ours today.
Their knew slogan should be:
"Batteries save lives, and you can throw them away when your done!"
In just over one minute,this b/w sound film. presents a true-life drama. No actors, just the real people..I consider it a superb achievement,not only artistically but as advertising. And thephotography is excellent